ST.GERMAIN FACE & BODY LOUNGE
SERVICES:
Brand Strategy
Logo Design
Brand Identity
Interior Design
Floor Plans
Custom Joinery Design
Furniture Selection
THE BRIEF:
St.Germain is on a mission to redefine the way people see the cosmetic medical industry through transparent and honest advice. Working closely with clients in a comfortable, relaxed, and supportive environment using only high-quality products and equipment, St.Germain needed a visual identity and space that felt welcoming but also reflected the level of offering available.
THE SOLUTION:
The visual identity brings together both the brand’s professionalism and laid-back side. Establishing a visual balance between the two was crucial to build trust with St.Germain’s audience so they feel comfortable but also know they are in the hands of a professional. The typography is bold, yet minimal, creating a sense of authority but balanced with a timeless elegance. Continuing through to the interior, using natural textures and finishes to create a warm and inviting palette. Moving away from a clinical feel and creating a space that is truly luxurious with unique custom mirrors, basins, and one-of-a-kind stone, softened with curves taking you on a journey through the space.
CREDITS:
Photography: Dave Wheeler
BEAUTY ROOMS
Organic shapes and natural textures create a calming space to relax while clients receive their beauty treatments.
